The system, filled in.
The book teaches the ten instruments. The Binder is the ten instruments — fillable, offline, reading each other — with three businesses already filled in so you can see what done looks like before you overwrite them with your own numbers.
What is the Binder?
One file, 110 KB, that opens in any browser and works with no connection. Ten pages, one per instrument, in the order the book runs them. What you type stays on your own machine; the Export button writes a single stack-profile.json that is your backup, your hand-off to an accountant, and the file that carries your work into next year's edition.
Every page has the same shape as its chapter: the sentence you say to yourself, one paragraph on why, the fields, and a box that says what the page has worked out.
How do the pages read each other?
The floor you compute on page one appears on the offer page as the bottom of your price, and the worksheet warns you if you set a walk-away floor beneath it. The core price you set on the offer page becomes the deal value in the pipeline arithmetic. The buyer's top three pains from page three are the brief the offer page checks its tiers against. Nothing is retyped, and the pages open in order — the next one stays locked until the previous one is filled, with an override if you are certain.
That chaining is why an exported file is a description of a whole business rather than ten separate documents.
What does it compute?
The arithmetic: billable hours, the engagement ceiling, the revenue the business needs, the floor per engagement, your price against it, break-even units, a twelve-month cash table on payment timing, the low point and the drought trigger.
The pipeline: the six-division chain from revenue target to weekly contacts, with each rate marked assumed or measured, and the two channels chosen from your scorecard. The offer checks both tier ratios against the band. The engine lays thirteen posts across thirty days. The proposal renders itself as text.
Who is already in it?
Three businesses, filled in on every page, loadable from the menu: Northline Bookkeeping, a service business two years in and underpricing by a third; Hollow Oak Bindery, a maker with a November that hides its summer; The Grant Desk, a course business priced above its floor and short of seats. Same ten instruments, three different constraints — price, cash, demand — and three different pages to turn to next. Load the one closest to you and overwrite its numbers.
What does it cost?
$99
CAD · includes the ebook
- Ten fillable, offline instruments that read each other
- Three worked businesses, editable
- Export and import of one file
- Twelve months of edition updates, and next September's edition
It is not: a review of what you fill in, live calls, bookkeeping, tax, or software setup. If you want the instruments filled in for you, that is Built for You.
The guarantee. Fill in the first three instruments within thirty days. If you do not then have a priced, fenced offer, reply with the exported file and the refund is issued within five business days. Proof of attempt, not of outcome.
Questions
- Does it need an account or a connection?
- No. It is a file. Open it; it works; it saves in your browser and exports to your disk.
- Can I move it to another computer?
- Export the file on one machine and import it on the other. Everything arrives filled in.
- What changes in the annual edition?
- Instruments are revised from what readers report through the year. Your exported file imports into the new edition; every page arrives filled in.